The Process of Innovation and the Diffusion of Innovation
نویسنده
چکیده
"Innovate or Perish" is the nnarketer's cry of the 1960s. And "Perish as You Innovate" could well be the marketing slogan of the 1970s. But several questions arise. Can innovation be programed to occur? What is the nature of the diffusion process? Can consumer "innovators" be identified and appealed to? How do advertising and personal influence compare in effectiveness for new product diffusion? Here are some answers to these questions.
منابع مشابه
Balanced clusters and diffusion process in signed networks
In this paper we study the topology effects on diffusion process in signed networks. Considering a simple threshold model for diffusion process, it is extended to signed networks and some appropriate definitions are proposed. This model is a basic model that could be extended and applied in analyzing dynamics of many real phenomena such as opinion forming or innovation diffusion in social netwo...
متن کاملDiffusion of Innovation in Mental Health Policy Adoption: What Should We Ask about the Quality of Policy and the Role of Stakeholders in this Process?; Comment on “Cross-National Diffusion of Mental Health Policy”
In his recent study, Gordon Shen analyses a pertinent question facing the global mental health research and practice community today; that of how and why mental health policy is or is not adopted by national governments. This study identifies becoming a World Health Organization (WHO) member nation, and being in regional proximity to countries which have adopted a mental health policy as suppor...
متن کاملDetermining the Factors Affecting the Acceptance of Social Cataloging Application and Its Adoption Rate based on Rogers' Diffusion of Innovation Theory at Chaharmahal and Bakhtiari Province’s Public Libraries
Purpose: The aim of this study is to determine the rate and the factors affecting the acceptance of social cataloging software by librarians of public libraries in Chaharmahal and Bakhtiari province based on Rogers's theory of diffusion of innovation. Design/methodology/approach: This research is a descriptive applied survey. The statistical population of the study includes all librarians wor...
متن کاملThe impact of organizational innovation through innovation capabilities in process and product on the performance of manufacturing firms
Abstract Innovation is considered as a critical factor for organizations to create value and sustainable competitive advantage in today's complex and changing environment. Organizations with more innovation, in response to the changing environments and creating development of new capabilities that allows them to achieve better performance will be more successful. The aim of curr...
متن کاملEvaluation of the Smart Boards in Karaj’s Schools based on Evert Rogers’ Diffusion of Innovation Theory
This research aims to develop a useful tool based on Evert Rogers’s Diffusion of Innovation Theory and then evaluates the adoption degree of an educational innovation (Smart Board) in Karaj’s Schools. The mixed method approach with explanatory research design has been adopted; this design consisted of two sequential phases, described here as phase 1 (Quantitative) and phase 2 (Qualitative). The...
متن کاملInnovation in the Agro-Food Sector: from Technical Innovation-Centred Approaches to Sustainability Transition Processes
Innovation is a complex phenomenon and process involving translation of knowledge into new techniques, products, services. It is considered crucial for sustainable agriculture development and achievement of long-term food security. The review describes the diversity of innovation and relates it to agro-food sector. It also sheds light on different innovation models and explores their contributi...
متن کامل